Cookie Policy
Version 3.0 — last updated 1 July 2026
This policy describes the cookies and similar technologies Northbridge Marketing Ltd uses on northbridge-marketing.com. Read it with our Privacy Policy. Non-essential cookies are set only with your consent, as required by the Privacy and Electronic Communications Regulations 2003 and the UK GDPR.
1. Definitions
A cookie is a small text file your browser stores at a website's request. Similar technologies include tracking pixels, localStorage entries and SDK identifiers; this policy covers all of them. Cookies set by us are first party; those set by another organisation are third party. Session cookies end when the browser closes; persistent cookies last a stated period.
2. Strictly necessary — no consent required
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
nb_consent | First party | Stores your cookie preferences | 12 months |
nb_csrf | First party | Cross-site request forgery protection for forms | Session |
3. Analytics — consent required
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
_ga | Google Analytics 4 | Distinguishes visitors for aggregate reporting | 24 months |
_ga_<ID> | Google Analytics 4 | Analytics session state | 24 months |
We run Google Analytics with IP anonymisation enabled, Google Signals disabled and data retention set to 14 months. We do not use it to build advertising audiences from visitors to this site.
4. Advertising and measurement — consent required
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
_gcl_au | Google Ads | Attributes conversions from our own advertising | 90 days |
bcookie, li_sugr, UserMatchHistory | Measures our LinkedIn advertising; enables retargeting of this site's visitors | Up to 12 months |
5. Functional — consent required
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
VISITOR_INFO1_LIVE, YSC | YouTube | Playback state for embedded video, set when you press play | 6 months / session |
Third parties control these names and durations and may change them. We review this table each quarter.
6. Managing consent
You are asked to accept or reject non-essential cookies on your first visit. Rejecting them restricts nothing on this site. To change your decision, clear this site's cookies in your browser and reload the page.
Browser controls: Chrome, Firefox, Safari, Edge. To opt out of Google Analytics everywhere, install the official opt-out add-on.
7. Global Privacy Control
Where our consent tool detects a Global Privacy Control signal we treat it as a rejection of all non-essential cookies. We do not act on "Do Not Track" headers, as no agreed interpretation standard exists.
8. Questions
Email [email protected] or write to Northbridge Marketing Ltd, Northbridge House, 8 Wellington Street, Leeds, LS1 2DH, United Kingdom.